From Burned-Out Gym Owner to BJJ Business Builder

I've got your back because I've been there myself.

About Us

MEET THE FOUNDER

Hey, I'm JP!

Hey, I’m JP the founder of GrowJitsu, BJJ Practioner, business coach, ultra-runner, husband, and dad of two girls.

Before founding GrowJitsu, I spent over 15 years in the fitness industry first in CrossFit, where I went all-in on becoming the best coach I possibly could. I learned and earned every certification I could on coaching including my CF L-3 multiple times. I was obsessed with helping people perform better and the art of coaching, I thought being a great coach would be enough to run a successful gym.

Spoiler: It wasn’t.

My wife and I opened a CrossFit gym thinking great coaching would have people lining up at the door. But after a year of coaching every class, mopping floors, and pouring everything into our members... we weren’t growing. In fact, we were stuck. New leads weren’t showing up. Members came and went. We had no systems, no consistency, and no clue what to do about it.

That’s when we got help.

I dove deep into every coaching program, business mentorship, and marketing system I could find. Slowly, we built the gym we thought we’d opened in the first place, profitable, sustainable, and a fulfilling mix of working in my business as well as on it. We systemized our sales, delegated the coaching, Built a lead machine, And eventually, we sold that gym during one of the hardest times in the industry: right after COVID. When we handed it off, it had zero member drop-off and is still thriving today from the systems we built.

Why Choose To Work With Us?

Choose us because I’ve been where you are. Tired, busy, burned out and still not making enough cash to provide the lifestyle I want for my family and reinvest back into my business.

I opened a gym because I loved coaching and believed great technique, knowledge and passion were enough. But after years of coaching every class, chasing leads, and drowning in day-to-day chaos we were stuck.

No systems. No growth. No freedom.

Eventually, I got help, built real systems, and created a game plan. I grew the gym, sold it, and even had to rebuild after the pandemic to make it worth buying. That experience led me to help other gym owners do the same. First in the CrossFit world, and now in Jiu-Jitsu, where my passion lies.

Most BJJ gym owners are trapped in the same cycle.

- Still coaching every class
- Losing students without a system to replace them
- Inconsistent cashflow creating constant stress
- No roadmap, no clarity about the future
- Burned out and guessing

That’s why I built GrowJitsu.

We help BJJ gym owners get more students (and actually keep them), set up systems so nothing falls through the cracks, and grow revenue while freeing up your time.

I'm not a cookie-cutter business coach or random marketing agency. In my heart I'm a coach, I love to train and while Crossfit is my background I've been training BJJ for the last 9 years and have noticed most academies are missing some very basic systems that would make a world of difference. There is still an incredible amount of potential for each BJJ academy owner to build an amazing business and I want to help you get there.

If your Academy is burning you out instead of building you up, we can help. Let's build a great business, team, and community around you and your passion of Jiu Jitsu.